I authored numerous blog posts during my tenure as the Content Marketing Manager at Marin Software, an ad-tech company. These posts aimed to educate paid media marketers, raise awareness of Marin, and establish our company as a thought leader in the PPC marketing space.
Cookie Deprecation in 2024: What Marketers Need to Know
A guide to marketing without third-party cookies.
5 sneaky PMAX mistakes and how to avoid them
A tactical guide to help paid search marketers avoid common pitfalls of Performance Max bidding.
Five ways to amplify your reach with Walmart Connect
A guide for retailers who advertise on Walmart.com.
Top Tips for Advertising on Reddit (and other high engagement platforms)
Tips for digital marketers who advertise on Reddit.
AI for Precision Marketers: Tips to Improve Performance and Streamline Workflows
It’s official: precision marketing is the new performance marketing. Here’s a step-by-step guide on how to use LLM generative AI like ChatGPT or Claude to work smarter, not harder.
How Amazon Advertisers Can Prepare for Prime Day
Learn what Amazon advertisers should do before, during, and after Prime Day to get the best return on their marketing investment.